How Cool Is Interpreted By Black Jazz - 1341 Words

This essay will identify and examine what cool is and the ways in which the notion of cool is interpreted, reflected and exploited in the entertainment business. Each of these areas will be addressed individually. The early meanings of cool were described primarily as anti-caring, pro-drug and anti-authority. The notion of cool originates from a slang used by black jazz musicians and within the last 30 years; the term cool has evolved towards a subculture and the concept of cool is mainly related to today’s youth culture (Runyan, Noh Mosier 2013, p. 323). It is used to identify something as up-to-date, stylish or innovative. Thus, based on a persons emotions or feelings about objects or ideas and if we relate it to people, â€Å"cool becomes more ephemeral; a status of sorts† (Hamley 2014). Researchers discovered that â€Å"the dominant perception of coolness is revolving around social desirability and generic semi-gentrified traits† (Nye 2012). The notion of cool is frequently changing and it is not developed by a personality trait, more a group perception (Gerber 2012). The term cool is often used in marketing to young consumers. Their buying behaviours can affect the success or failure of a new business (Runyan, Noh Mosier 2013, p. 326). Businesses often express autonomy through advertising headlines and slogans: Stereosonic (â€Å"Summer is coming†), Apple (â€Å"Think Different†) and Disneyland (â€Å"The happiest place on earth†) because young consumers have a desire to enhanceShow MoreRelatedLangston Hughes And Gwendolyn Brooks1464 Words   |  6 Pages1930’s began a cultural and artistic revolution. During this time, African American musicians, artists, writers, and poets revolutionized their position in and through many artistic fields of expression. This cultural and artistic revolution redefined how America viewed the African American population, which garnered respect and criticism from Americans nationwide. 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